Filippo Narcisi.

Evolve one of the world's most exclusive brands into fashion and lifestyle without diluting its core, across a complex, multi-business-unit organization.

Group-wide brand strategy, portfolio architecture and guidelines — balancing the exclusivity of the core offer with a broader lifestyle ecosystem.

Central point of coordination over six years: structuring workflows, leading cross-functional teams and aligning C-level marketing, brand, licensing and top management.

A sustained, high-value relationship that strengthened brand equity and opened new lifestyle revenue streams.

Bridge global teams in Seoul and the local Italian market while keeping brand consistency and local relevance across a large, matrixed organization.

Brand valuation, financial analysis, corporate communication and marketing concepts tailored to the Italian market.

Acted as the bridge between global and local — coordinating workflows, aligning stakeholders across marketing, finance, corporate and brand, and supporting decision-making.

Consistent yet locally relevant brand execution, and smoother global-to-local decisions.

Extend Allianz's brand value beyond insurance and financial services — increasing relevance, differentiation and cultural impact at global-HQ scale.

Large-scale brand initiatives with Global HQ, in collaboration with Interbrand offices across New York, Mumbai, CEE and Madrid.

Continuous day-to-day support on ambitious initiatives, deepening governance, stakeholder management and execution within a highly structured, international environment.

Broadened brand relevance beyond category, with hands-on exposure to global-scale brand strategy.